Influencer Nos: Part II

February 15, 2007 in Uncategorized

In the earlier post, i talked about using 0.2% – 1% as range of influencers that community can have.

I have another thought:

Have Tier I and Tier II programs for influencers. Tier I are your community leaders and Tier II are your community contributors. The nos. to use can be:

Tier I: 0.2% of the community

Tier II: Next 1% of the community

In using this you have further differentiated the level of influence and can work to optimize your RoI on the program (provide more benefits to Tier I participants compared to Tier II).

Technorati tags: influencers, community